Julia Rogowska is a director who pays special attention to working with actors and their emotions, which is possible thanks to her academic background in both psychology and directing gained at the University of Social Sciences and Humanities and Warsaw Film School respectively. She began her career as a director on music videos sets. In 2012 she won the Genero.tv award for Director of the Year. Two years later her short film Cold Feet was awarded at the Two Riversides Film and Art Festival and was included in the Short Film Competition at the Polish Film Festival in Gdynia. She is the author of many acclaimed advertising campaigns. Her advertising spot for AXA won both Bronze and Silver at the 2017 Cannes Lions International Festival of Creativity.