Jerzy, an outstanding photographer, leads a simple but happy life with his wife. One day, convinced by young employees of a marketing agency, he agrees
to make a commercial for a pharmaceutical company which introduces a new
medicine onto the market. He accepts the offer on noble impulse, in order to provide his father-in-law with better care in an old people's home. For the beginning advertising agency to receive the commission,
intervention at the head of marketing of the pharmaceutical company. It is a former friend of
Jerzy - Jan. This rich man at the height of his career, however, has pricks of conscience due to the betrayal of his ideas and, what follows, the feeling of defeat. Things get complicated when one of the new medicine's ingredients turns out to be harmful to patients...